Do You Know the Way to San Jose

This past weekend was the 2016 National Congress & Trade Show at the San Jose McEnery Convention Center in California. Among the gymnastics community was GK Elite, recognized for their competitive and training gymnastics apparel. Shimmering competitive leotards, beautifully decorated with multifaceted Swarovski crystals and numerous accessories were displayed at the Trade Show. GK Elite…

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Face the Facets

From luxurious shoes to figure skating attire, the shimmer and radiance of Swarovski crystals have been captivating both the eye and the imagination for over 120 years. One of the keys to the crystal’s remarkable brilliance lies in innovative designs. Har-Man’s infograph on the evolution of the brand’s crystal flat backs illustrates pivotal changes in the design. The…

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Outshining the Competition

When it comes to the college dance realm, the University of Minnesota dance team takes center stage with 16 UCA (Universal Cheerleading Association) & UDA (Universal Dance Association) College Cheerleading and Dance Team National Championship awards. Their graceful dance moves have often possessed additional visual flare with sparkling custom-designed costumes. The dance team have collaboratively…

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Raising the Bar

This weekend is the official grand opening of the World Champions Center (WCC) in Texas, home to celebrated three time gymnastics World all-around champion Simone Biles. Hosting an open gym on Saturday, those who have always wanted to try their hand (and feet) on the balance beams will now have a chance. Among the grand…

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Reuse, Resparkle

From the runway to the magazine cover, crystal embellished nails add a touch of glamour to any manicure. Getting this shimmering look is no longer just for professionals. Static Nails has created a “Reusable All-in-One Kit” which allows the wearer to reuse the nails multiple times. Fusing artistry with quality, the Mademoiselle style features two…

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Swarovski Collective | Applications Open

Applications are now open for the Swarovski Collective 2016-2017. Join us in celebrating its 16th year of nurturing new and established fashion talent. Since the start of Swarovski Collective in 1999, Nadja Swarovski has collaborated with emerging and established designers, such as Alexander McQueen and Isabella Bow. This marked the beginning of their ongoing dedication…

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Bombshell Luxe | Limited Edition Sparkle

Surround yourself with a glowing aura. Victoria’s Secret launched another limited edition bottle for their signature Bombshell fragrance, adorned with Swarovski crystals in a lovely shade of Rose. As the first of their perfumes to win two fragrance foundation awards, Bombshell quickly became a customer favorite. The new Rose colored bottle, dubbed Bombshell Luxe, seamlessly…

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Just Add Sparkle | Style

Sometimes, all you need is a little added sparkle. I love this photo I took of couturier, Ulyana Sergenko, in Paris. She was wearing this fabulous long white cape paired only with some crystal earrings. Her hair, pulled back in such a slick way that her drop crystal earrings took center stage…oh how FABULOUS darling……

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Sheer Elegance | Style

I have been going on and on about lengths lately. The longer the length of your dress, the more you can get away with. Yes ladies, I’m talking about sheer delights!  Take for example this dress, which is actually see through yet the length of the hem and sleeves combined makes it look so chic!…

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Swarovski Launches Atelier Swarovski Home | Salone del Mobile Design Fair in Milan

Atelier Swarovski Home, a new luxury home accessories brand from Swarovski launched at this past week’s Salone del Mobile design fair in Milan. From April 12th through the 17th, the brand showcased its debut collections, created in collaboration with some of the world’s most respected designers, and emerging international talents. The designers include Aldo Bakker,…

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The Balance of Nature | Swarovski Crystal Innovations and Inspirations Launch

Balance is vital. For Spring/Summer 2017 Swarovski presents “The Balance of Nature” at the crystal innovations and inspirations launch events in New York, Los Angeles, Mexico City and Guadalajara. Céline Cousteau, filmmaker, environmentalist, and the granddaughter of Jacque Cousteau, debuted her first crystal designs with Swarovski this season. The new collection showcases her love of…

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Sparkling on the Rocks

This week, ice-skating fans from around the globe have been tuning in, or flying in, to the 2016 International Skating Union (ISU) World Figure Skating Championships. Held in Boston this year, this event has brought over figure skating fans from across the world to cheer competitors from their respective countries. Among the enthusiastic crowds is…

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