• It’s Party Season! In Morocco with Jimmy Choo.

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  • Behind the scenes at Swarovski Magazine’s January cover shoot

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  • Swarovski lights the way for the new Mercedes-Benz S-Class Coupé

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120 years of beauty and magic

When Daniel Swarovski started his crystal business with a vision to create ‘a diamond for everyone’, no one could have foreseen the extent to which his dream would come true. Here we are 120 years later, and Swarovski has become one of the world’s leading fashion jewelry brands, with 30,000 employees and stores in 170 countries, and its unrivaled range of crystals a coveted creative ingredient for the great and the good in the world of design.

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