We curate and commission stories to bring to you from our partners across the creative spectrum. These include jewelry makers and fashion designers, artists and sculptors, film directors and architects, interior designers and model agencies, as well as from our writers, journalists, and photographers.

Guillemette
Editorial Team International
Guillemette comes from France, and she was fortunate to have the chance to study in Paris, the fashion center of the world. Passionate about jewelry, handcrafting, and all things digital, she has now joined the online marketing team to do a stint at Swarovski HQ. She loves discovering new travel destinations, great theater, and stimulating new cultural events.
Jessica
Editorial Team USA
Born and raised in Brooklyn, New York, Jessica now indulges in the wonders of every day simplicities and stories of lifestyle and luxury. Always adding a little glitz and glamour to her style, it is a rare day to see her without her favorite lipstick on hand. With a Journalism background and studies in Fashion Merchandising and Publication, plus an obsession over all pixies, mystical creatures and magic, there’s no doubt that contributing to the glittering team at Swarovski is a dream come true.
Pallavi
Editorial Team India
A member of the digital team at Swarovski, New Delhi, Pallavi has a thirst for knowledge about all things social. Passionate about travel, food, and above all, fashion, she's a real people person.
Anna-Katharina
Editorial Team International
Based at HQ, Anna collects stories and liaises with contributors worldwide. Born in the Alps with skis on her feet, nowadays she checks the snow from her office window before hitting the piste! She’s mad about fashion and everything digital, and has a weakness for motorsports—the faster the better.
Farah
Editorial Team Arabia
Born in Montreal, raised in Barcelona and now working in Swarovski Middle East office in Dubai, Farah brings a lot of energy and zest onboard. A graduate from LCI, one of Barcelona’s oldest fashion schools, Farah loves reading, blogging and discussions on fashion and lifestyle.
Lisa
Editorial Team USA
Raised in West Africa and the U.S., Miami-based Lisa loves films that explore different cultures, world music (especially Cuban timba), and engaging with people who have different cultural perspectives. She enjoys meditating in the parks overlooking Miami's sparkling waterways, basking in the sun on the beach, hunting for art in unusual places, and browsing the world of digital media.
Alexa
Editorial Team International
A native of Austria’s beautiful Tyrol region in the heart of the Alps, Alexa loves sports and never misses an opportunity to travel, and the more far-flung the destination, the better. Fashion is just as big a passion, which explains her reason for joining the Ecommerce team at Swarovski’s headquarters.
Lucia
Editorial Team Korea
Seoul-based Lucia, who handles Market Management & Communication for South Korea, keeps an eye on the fascinating output of a country that’s making its mark in the world of fashion design.
Sonomi
Editorial Team Japan
Japan’s important contribution to design is transmitted around the world thanks to Sonomi, part of our Market Management & Communication team in Japan.
Arianna
Editorial Team USA
Arianna is currently interning for Swarovski Professional under the Press and Media division. A rising junior at Colby College, she majors in Sociology, with a minor in Cinema Studies.  Arianna is also involved in a variety of communities within the university: a member of the varsity Track & Field, student mentor, working in the Office of Admissions as a student blogger and the Writing Center as a tutor. Born and raised in Rhode Island, she enjoys going to the beach and being by the ocean. Arianna is a devoted foodie, loves going on spontaneous adventures with her friends and family, and is always keeping up with the latest trends through social media.
Pinar
Editorial Team Turkey
With a background in luxury goods, Pinar is one of those enviably creative folks: she cooks like a dream and makes it look easy, writes a travel blog about her glamorous escapades abroad (read her itraveluenjoy.com and dream), while also being Swarovski’s Market & Communications Manager in Istanbul, Turkey.
Laura
Editorial Team International
German-born Laura is an Online Communication Manager at Swarovski. She’s had bags of experience in the beauty industry, and her obsession with sparkle is rivaled only by her fascination with digital innovation. So, she's not only up to date with fashion and jewelry trends, she’s also passionate about digital development.
Ishneet
Editorial Team India
India provides a steady stream of vibrant fashion and style stories: Ishneet, who pins down Swarovski’s Trade Marketing in India, ensures that we’re kept in the know.
Christina
Editorial Team Arabia
Born and raised in Dubai, Christina is a consultant for The Portsmouth Group, handling Swarovski’s trade, PR and digital areas. With bags of experience in the Middle Eastern luxury and lifestyle markets, she enjoys all things fashionable, stylish and elegant.
Ludmila
Editorial Team Russia
Russian-born Ludmila has a passion for creativity and innovation, which she applies to all her Russia-based projects for Swarovski. Taking maximum enjoyment out of Moscow's social and cultural life, she loves figure skating and water sports, and is a very active ice hockey supporter.
Jean-Baptiste
Editorial Team France
Based in Paris, Jean-Baptiste runs Communication for Swarovski Professional France for branding, PR and digital matters. Following an experience in the luxury business in France and in North America, he likes to share his passion about style, elegance and craftsmanship.
Erika
Editorial Team Italy
Erika takes multitasking to a whole new level, splitting herself between friends and full-on family responsibilities, sports and Swarovski PR. She’s a free spirit with an eclectic mind, curious about everything. For her, ‘fashionable’ and ‘cool’ are fluid concepts that are mysterious and indefinable, changing according to mood and attitude
Isadora
Editorial Team Brazil
Part of Swarovski's marketing team in Brazil, Isadora loves fashion, gastronomy, travel and art. She’s inspired by her country’s vibrant arts, crafts and fashion arenas, and is totally committed to inspiring the world with its highly distinctive attributes.
Kanwar
Editorial Team India
Part of the digital team at Swarovski in New Delhi, Kavita is passionate about everything digital. A complete bundle of energy, she exhibits great curiosity and eagerness to learn.
Freda
Editorial Team China
Based in Shanghai, Freda is keen on everything digital, and is the bridge between Greater China and Swarovski's HQ. She keeps all the digital content updated and brings fabulous stories from our Chinese customers.
Sonja
Editorial Team International
German-born Sonja started her career in Marketing/Communications at Swarovski in 2012, where she's now Social Media Manager. She has a passion for fashion and a taste for modern art; she gets a buzz from city breaks; and she’s enthusiastic about any sport that allows her to enjoy the mountains.
Claudia
Editorial Team Italy
Born in Puglia, Claudia moved to Milan to study, then stayed on to work for Swarovski in PR. She writes for the blog on subjects close to her heart, such as fashion, accessories and jewelry, and never misses an opportunity to proudly promote stories about Italian glamour, design and craftsmanship.
Namrata
Editorial Team India
Namrata is part of the digital team for Swarovski based out of New Delhi, India. An avid traveler and globe trotter, she loves reading mystery novels and has a penchant for world movies.
Annabelle
Editorial Team DACH
As Head of Communication & PR for Germany, Austria & Switzerland, Annabelle makes sure that plenty of glamour and excitement finds its way into Swarovski’s webpages.
Omar
Editorial Team Arabia
As a homegrown product of Dubai, Omar has had over fifteen years’ experience in the PR industry in the Middle East. Working as a consultant at The Portsmouth Group on a wide range of lifestyle, fashion and luxury brands, he is closely involved with the Swarovski Trade team.
Mariana
Editorial Team Brazil
Part of Swarovski's marketing team in Brazil, Mariana is a 20 year old dreamer, very passionate about life and all of the things, people and places that make it more beautiful every day. Studying advertising, she believes in creative solutions for all kinds of communication and is particularly fascinated about the digital world.
Marinella
Editorial Team Spain
Barcelona-based Marinella runs Online Communication for 32 countries. Her cultural influences stem from an English/Italian background and years of living in Holland. Fashion, showbiz and social media fascinate her. Even on vacation she’s glued to her iPhone following trends—and proudly sharing pics of her other obsession, her horse!
Guillemette
Editorial Team International
Guillemette comes from France, and she was fortunate to have the chance to study in Paris, the fashion center of the world. Passionate about jewelry, handcrafting, and all things digital, she has now joined the online marketing team to do a stint at Swarovski HQ. She loves discovering new travel destinations, great theater, and stimulating new cultural events.
Pallavi
Editorial Team India
A member of the digital team at Swarovski, New Delhi, Pallavi has a thirst for knowledge about all things social. Passionate about travel, food, and above all, fashion, she's a real people person.
Lisa
Editorial Team USA
Raised in West Africa and the U.S., Miami-based Lisa loves films that explore different cultures, world music (especially Cuban timba), and engaging with people who have different cultural perspectives. She enjoys meditating in the parks overlooking Miami's sparkling waterways, basking in the sun on the beach, hunting for art in unusual places, and browsing the world of digital media.
Sonja
Editorial Team International
German-born Sonja started her career in Marketing/Communications at Swarovski in 2012, where she's now Social Media Manager. She has a passion for fashion and a taste for modern art; she gets a buzz from city breaks; and she’s enthusiastic about any sport that allows her to enjoy the mountains.
Christina
Editorial Team Arabia
Born and raised in Dubai, Christina is a consultant for The Portsmouth Group, handling Swarovski’s trade, PR and digital areas. With bags of experience in the Middle Eastern luxury and lifestyle markets, she enjoys all things fashionable, stylish and elegant.
Omar
Editorial Team Arabia
As a homegrown product of Dubai, Omar has had over fifteen years’ experience in the PR industry in the Middle East. Working as a consultant at The Portsmouth Group on a wide range of lifestyle, fashion and luxury brands, he is closely involved with the Swarovski Trade team.
Mariana
Editorial Team Brazil
Part of Swarovski's marketing team in Brazil, Mariana is a 20 year old dreamer, very passionate about life and all of the things, people and places that make it more beautiful every day. Studying advertising, she believes in creative solutions for all kinds of communication and is particularly fascinated about the digital world.
Alexa
Editorial Team International
A native of Austria’s beautiful Tyrol region in the heart of the Alps, Alexa loves sports and never misses an opportunity to travel, and the more far-flung the destination, the better. Fashion is just as big a passion, which explains her reason for joining the Ecommerce team at Swarovski’s headquarters.
Namrata
Editorial Team India
Namrata is part of the digital team for Swarovski based out of New Delhi, India. An avid traveler and globe trotter, she loves reading mystery novels and has a penchant for world movies.
Marinella
Editorial Team Spain
Barcelona-based Marinella runs Online Communication for 32 countries. Her cultural influences stem from an English/Italian background and years of living in Holland. Fashion, showbiz and social media fascinate her. Even on vacation she’s glued to her iPhone following trends—and proudly sharing pics of her other obsession, her horse!
Laura
Editorial Team International
German-born Laura is an Online Communication Manager at Swarovski. She’s had bags of experience in the beauty industry, and her obsession with sparkle is rivaled only by her fascination with digital innovation. So, she's not only up to date with fashion and jewelry trends, she’s also passionate about digital development.
Kanwar
Editorial Team India
Part of the digital team at Swarovski in New Delhi, Kavita is passionate about everything digital. A complete bundle of energy, she exhibits great curiosity and eagerness to learn.
Ludmila
Editorial Team Russia
Russian-born Ludmila has a passion for creativity and innovation, which she applies to all her Russia-based projects for Swarovski. Taking maximum enjoyment out of Moscow's social and cultural life, she loves figure skating and water sports, and is a very active ice hockey supporter.
Jessica
Editorial Team USA
Born and raised in Brooklyn, New York, Jessica now indulges in the wonders of every day simplicities and stories of lifestyle and luxury. Always adding a little glitz and glamour to her style, it is a rare day to see her without her favorite lipstick on hand. With a Journalism background and studies in Fashion Merchandising and Publication, plus an obsession over all pixies, mystical creatures and magic, there’s no doubt that contributing to the glittering team at Swarovski is a dream come true.
Jean-Baptiste
Editorial Team France
Based in Paris, Jean-Baptiste runs Communication for Swarovski Professional France for branding, PR and digital matters. Following an experience in the luxury business in France and in North America, he likes to share his passion about style, elegance and craftsmanship.
Farah
Editorial Team Arabia
Born in Montreal, raised in Barcelona and now working in Swarovski Middle East office in Dubai, Farah brings a lot of energy and zest onboard. A graduate from LCI, one of Barcelona’s oldest fashion schools, Farah loves reading, blogging and discussions on fashion and lifestyle.
Erika
Editorial Team Italy
Erika takes multitasking to a whole new level, splitting herself between friends and full-on family responsibilities, sports and Swarovski PR. She’s a free spirit with an eclectic mind, curious about everything. For her, ‘fashionable’ and ‘cool’ are fluid concepts that are mysterious and indefinable, changing according to mood and attitude
Annabelle
Editorial Team DACH
As Head of Communication & PR for Germany, Austria & Switzerland, Annabelle makes sure that plenty of glamour and excitement finds its way into Swarovski’s webpages.
Isadora
Editorial Team Brazil
Part of Swarovski's marketing team in Brazil, Isadora loves fashion, gastronomy, travel and art. She’s inspired by her country’s vibrant arts, crafts and fashion arenas, and is totally committed to inspiring the world with its highly distinctive attributes.
Arianna
Editorial Team USA
Arianna is currently interning for Swarovski Professional under the Press and Media division. A rising junior at Colby College, she majors in Sociology, with a minor in Cinema Studies.  Arianna is also involved in a variety of communities within the university: a member of the varsity Track & Field, student mentor, working in the Office of Admissions as a student blogger and the Writing Center as a tutor. Born and raised in Rhode Island, she enjoys going to the beach and being by the ocean. Arianna is a devoted foodie, loves going on spontaneous adventures with her friends and family, and is always keeping up with the latest trends through social media.
Pinar
Editorial Team Turkey
With a background in luxury goods, Pinar is one of those enviably creative folks: she cooks like a dream and makes it look easy, writes a travel blog about her glamorous escapades abroad (read her itraveluenjoy.com and dream), while also being Swarovski’s Market & Communications Manager in Istanbul, Turkey.
Claudia
Editorial Team Italy
Born in Puglia, Claudia moved to Milan to study, then stayed on to work for Swarovski in PR. She writes for the blog on subjects close to her heart, such as fashion, accessories and jewelry, and never misses an opportunity to proudly promote stories about Italian glamour, design and craftsmanship.
Anna-Katharina
Editorial Team International
Based at HQ, Anna collects stories and liaises with contributors worldwide. Born in the Alps with skis on her feet, nowadays she checks the snow from her office window before hitting the piste! She’s mad about fashion and everything digital, and has a weakness for motorsports—the faster the better.
Ishneet
Editorial Team India
India provides a steady stream of vibrant fashion and style stories: Ishneet, who pins down Swarovski’s Trade Marketing in India, ensures that we’re kept in the know.
Freda
Editorial Team China
Based in Shanghai, Freda is keen on everything digital, and is the bridge between Greater China and Swarovski's HQ. She keeps all the digital content updated and brings fabulous stories from our Chinese customers.
Sonomi
Editorial Team Japan
Japan’s important contribution to design is transmitted around the world thanks to Sonomi, part of our Market Management & Communication team in Japan.
Lucia
Editorial Team Korea
Seoul-based Lucia, who handles Market Management & Communication for South Korea, keeps an eye on the fascinating output of a country that’s making its mark in the world of fashion design.