The conversation concerning conservation of natural resources, diversity issues, and female empowerment has now reached a crescendo. This is the global background to the second special Designer Edition partnership between renowned filmmaker and environmentalist Céline Cousteau and Swarovski (for whom social and environmental responsibility is part of its DNA). The outcome is Tribute to Tribe, a fascinating and beautiful Fall/Winter 2017/18 collection with an urgent message: to reconnect people with each other and with the natural world. To encourage everyone to listen, it was marked with power-launches in two of the world’s major cities.
On October 5, Lounge One at in São Paulo’s JK Iguatemi luxury mall hosted the collection’s global debut. Then, on October 13, New York’s Spring Place, the exclusive private members’ club located in Manhattan’s fashionable Tribeca district, hosted the second Tribute to Tribe launch. Those fortunate to receive rainforest-green invitations mingled with fellow VIP guests amid stunning displays of exquisitely intricate cuts and jewelry. Oval Tribe Fancy Stone, Rhombus Tribe Fancy Stone and Cross Tribe Pendant were some of the standout crystals exhibited. They were inspired by the harmonious relationship between indigenous tribes in the Brazilian Amazon and their natural world, echoing tribal decorations painted or tattooed on bare skin as symbols or stories. Alongside the crystal displays were exquisite collections by Brazilian jewelry designer Camila Klein and US brand, Sorrelli, each incorporating crystals from Tribute to Tribe.
It’s a subject very close to Swarovski’s heart. A family company founded on principles of environmental responsibility, it has much in common with the Cousteau family tradition. This can be seen in the Swarovski Waterschool education program, just one of several philanthropic initiatives. Founded in 2000 to inspire present and future generations to practice sustainable water use, its aim is to ensure long-term health and the availability of clean water for all. Some 257,000 children along the world’s greatest rivers in Austria, Brazil, China, India, Thailand, Uganda and the United States are taking what they learn back to their communities. The Brazilian Waterschool is on a stretch of the Amazon very near to where Céline Cousteau filmed her Tribute to Tribe documentary.
While Cousteau makes sustainability her business, Swarovski makes its business sustainable. The Tribute to Tribe events in São Paulo and New York serve as reminders of the fragility of our planet, so it was gratifying to see formidable support for the issue, as well as for Ms Cousteau’s life’s work.